Since its launch in 2010, Serdika Center Sofia has turned shopping into a true pleasure. In the pleasant atmosphere of stylish and innovative design with more than 200 shops at hand, you will encounter both your favourite chains and the brands making their debut on the Bulgarian market. Boasting the most diverse portfolio of fashion brands, each season we showcase all topical trends and collections.

We expect you every day from 10 am to 10 pm with the most exclusive promotions and hit offers. The top brands and products meet every style and price preferences whereas our team of professionals will take care of your security and comfort while you take advantage of the multiple services at the Center.

Combine shopping with a brief respite in the cozy restaurants and coffee shops to make each visit into a special experience with your loved one, friends, family. For our part, we will continue to offer you surprises with campaigns for children and adults alike. Spectacular. Extreme. Romantic. Charity and more…

Classics for the little ones meet your virtuoso pilotage in fashion at Serdika Center!